Why Google Is So Important To Business Owners

One of the biggest hurdles business owners need to overcome today is being relevant on the web.  Google being the leading search engine realized this and capitalized on it.  Good news about Google’s algorithm and Google Business is that these are free to use; yes we said free.  They revolutionized the way people search for things and what pops up when searches are entered.  Instead of going based off of keywords, Google reanalyzed their algorithm and adjusted their rankings to be based off of link popularity.  They broke it down a little further into different types of links and how much traffic each one had.

When searching on Google now you will notice that when performing a search like ‘restaurants bohemia’ you will need to scroll past Yelp, TripAdvisor, Zomato, Yellow Pages, Groupon, Yahoo Local in order to find any restaurants that are relevant in your area if you are not on Google Places.  Almost 9 URL’s down until you see an actual website!  Proving if you are not on Google Places then you’re missing out.

Steps on how to optimize your presence:

1. Set up your Google My Business Account
2. Get started with Yelp, TripAdvisor, Foursquare and Zomato
3. Optimize your listings
4. Gather reviews
5. Engage with customers online

Roughly 65% of people on the web when performing a search will use Google.  That means if you are not able to be found on Google you are missing 7 out of every 10 opportunities; that is a lot!  The best part about the algorithm change is that not many people know about this.  Leaving most business owners in the dark when it comes to marketing their business on the web.  You should capitalize on this and get a leg up on your competition.

Don’t have time or the patience to do this on your own?  Call us to see how we can help you.


Written by: Colleen Leonardo