3 Ways You Can Track Your Marketing Success With Ordereze

With so much competition today, marketing your business is a very important part to track for ongoing success.  Many people believe that they can just put in a little effort here or there and that will be enough to increase foot traffic through the door.  However, those days are long gone with all of the competition out there.  Business owners need to stay on top of their marketing and correlate the increase of traffic with marketing technique.  This will allow you to know what your customer base listens to, and what marketing trends aren't as effective.

We know time (especially a restaurant owner's time) is hard to come by and short lived.  That's why we offer a solution to allow you to track everything all in one dashboard. There are three options you can go for and each of them provide their own functions.

Here are three ways you can measure your marketing success with Ordereze:

1. Ordereze Website
   All of our websites come with a handy Google Analytic's section.  This section can be found automatically on your dashboard and you can search different date ranges to obtain specific information.  In this section you are able to tell how well your website is doing! Below is an image and how to read your statistics.
   
   
   • Visitors - This allows you to see how many visitors you have had within the given time frame.
   • Unique Visitors - A 'unique' visitor is your way to see how many of the total visits were made by a single customer.  You can have a total of 15 visits but only 5 unique visitors.  This would mean 5 people hit your website a total of 15 times.
   • Page Views - This is how many pages have been viewed within a given time frame.
   • Pages Per Visit - You can track on average how many pages people are viewing within a visit.
   • Average Duration - The average duration is a key metric as you can then tell how engaged a customer is by how long they generally spend on your page.
   • Bounce Rate - This rate is determined by how many visits come to your website that are single-page only.  This means that the customer came to your site and then 'bounced' back to the previous page they were on.
     
     Average Bounce Rates:
     

     0-25% - Very unlikely, or something is broken
     25-40% - Excellent
     40-65% - Average
     65-85% - Higher than average
     85-100% - Something is broken

     High bounce rate can mean either 1 of 2 things.
   • Your being found in results not relevant to the customer.
   • People are not finding what they are looking for.
2. Ordereze Reputation Monitoring
   Ordereze's Reputation Monitoring module is an upgrade from our regular websites.  This allows us the ability to scour the web to let you see the good, bad, and ugly.  When logging on to the Ordereze Dashboard you will be able to go to your Reputation Monitoring Dashboard, which will look like below.
   
   • Reviews - There are two different sections in which this information pulls.  The first is the top left corner in a pie graph.  This gives you a high level overview of what the feedback is of your establishment.  Then in the middle is a list of reviews that you can sort by sentiment and date.  This will help you track what is being said about you on multiple platforms in one place.
   • Competition - This portion allows you to track three of your top competitors and how you rank against them in your most important keywords (ex: Fine Dining, Take Out, Rooftop, etc.).  This will allow you to see what aspects of your business you need to push and which aspects you are doing well in.
   • Facebook Audience -This portion allows you to track your following without going to multiple platforms to do so.
   • Twitter Audience -This portion allows you to track your following without going to multiple platforms to do so.
   • Foursquare Audience -This portion allows you to track your following without going to multiple platforms to do so.
   
   
3. Ordereze Social Media ManagementOrdereze's Social Media Management module allows you to do everything within the Reputation Monitoring, plus keep your social media active.  Part of Google's algorithm is to keep yourself current and full of new content on all sources.  We will do that for you!  With our social media module you get our concierge service where we post on Google+, Facebook, and Twitter on your behalf.  This is to keep your brand relevant and up to date.  We also respond to any negative reviews for you.  We have a team here generating custom responses and responding on your behalf.  Don't feel comfortable with that?  We will generate a response and send it to you for your approval.  Once you approve we will post it on your behalf.  This will allow you more time in the kitchen (or whatever job function you might have to fill that day) and the peace of mind of know your online reputation is safe and secure.

Want to know more on how we can help you with marketing your brand and keeping your brand relevant?  Call us at 631-271-3470 x5 and we can set up a free demo today!

8 Marketing Tips To Help Increase Summer Traffic

There are few things that can complement an enjoyable dining experience.  However, with the right drinks, food, music, views and specials you’re bound to make a killing.  With the holidays coming to a halt you need to make sure your foot traffic stays at a steady pace.  The summer has just started and this is the time of year where people enjoy outdoor dining or dining with a scenic view as the weather is nicer.  Let’s face it, who wants to be inside a restaurant after a long week of being stuffed inside their home or office?

Some major ways to increase your customer dining experience is by enhancing your ambiance!  Here are 8 tips on how to do so:

1. The Ambiance - You Don’t Need Water To Have A Scenic View
   Many people don’t think of this right away, but it does matter.  Making people feel like they entered another world when they come into your restaurant is a great way to start off their dining experience.  Start off with an idea and research ways and ideas on how to DIY (do it yourself).  We know you are very busy and don’t have much time, but some simple ideas can really go a long way!
   
   
   
2. Drinks
   Now that summer is approaching people will be out and about looking for craft beers, frozen drinks, or anything that will remind them of the warmer weather.  Make sure your bar is stocked up with at least two different craft beers and a blender!
3. Food
   Food and experience are the two reasons people go out to eat.  To go into a restaurant that provides both!? Well you just won over another loyal customer.  Always make sure you have strict food quality guidelines because let’s face it…a negative review on a review site can and will hurt you. Keep in mind; you can’t win them all but you can make sure it’s only two negative reviews instead of five.
4. Music
   Close your eyes for a moment and envision your place in your head.  Everyone has an experience in their head of what they would like to provide.  If you cannot do anything in regards to the look of your restaurant try adding some music.  In a study, the right music can add up to an extra $2 on each order.  Take that $2 and times it by 50 people in one day, that amounts to an extra $100 a day.  Which will ultimately bring your yearly sales up another $36,000 a year!  Now that new décor we were talking about doesn’t seem so unattainable after all.
5. The View
   Amazing food with a breathtaking view!? Don’t hide this from your customers. Let them know about your breathtaking views or patio seating.  It’s the summer and people want to be outside as much as they can be.  This paired with an outstanding ambiance will have you packed with guests all spring and summer long!
   
   
6. Specials Menu
   Specials menus are very important as not only do they make your customer feel like they are getting a deal but it also creates more efficiency within your kitchen.  How you ask? This helps with production within your kitchen as the cook isn’t worried about the 20 entrees you normally offer but only 5 different entrees with the occasional person who doesn’t order off the specials menu.  You can get very creative with this as well, see some suggestions below:
   
   • Italian restaurants do a ‘Pasta’ or ‘Family Night’
   • Mexican restaurants do ‘Taco Tuesday’ ‘Margarita Madness’ or ‘Fajita Friday’
   • White Tablecloths usually a ‘Wine Down Wednesday’
   • American restaurants do ‘Steak Night’, ‘Family Friday’, ‘Happy Hour’, or ‘Wing Night’
     (These are all suggestions and can be manipulated to fit your restaurant!)
7. Cleanliness
   The best way to see how clean a restaurant is, is by going into the bathroom and seeing how it looks.  If you have never heard of that…Now you have.  People base their overall experience off of four things: Ambiance, Food, Cleanliness, and Customer Experience (hence this blog).  Set a schedule for your staff and make sure your managers have them stick to it.  Otherwise, feet that stick to the floor, or bathrooms that smell will never win over a loyal customer. 
8. Customer Experience
   Providing an excellent customer experience can be one of the hardest battles for you as a restaurant owner.  However, it is crucial to your business that you ensure and well equip your staff to handle angry customers to the best of their ability.  After all, those customers will be the ones more ready to write a review.  So to help combat the ‘evil’ in the world have your staff promote your review sites. Let them know that monthly you are running a contest and anyone who has the most five star reviews written about them gets a prize, and make it something good!  People love to be noticed especially among their teammates. 
    

Written By: Colleen Leonardo

Top 5 Reasons People Come To You For Their Father’s Day Celebration And Some Marketing Tips To Boot!

Father’s Day is a gift sent from the marketing Gods allowing you to have another day to increase revenue and drive traffic to your establishment.  Let’s face it, Mother’s Day is where everyone gets creative and goes above and beyond for what a mother does.  Why not do the same for Dad?

According to a study from the National Restaurant Association a whopping 60% of Dads go to their favorite restaurant regardless of the specials on Father’s Day.  If you don’t have a loyal following now is not the time to quit.  You still have the other 40% of people who dine out!  Letting customers know that you have drink and food specials, that you are kid friendly, if they don’t know where they would like to go or even first timers specials can help you combat the other 60%. Marketing material and email campaigns are still very effective ways to get the word out there.  The other half is social media!

Here are the top ways to help Dads feel special when they come dine with you:

1. Surprise your guests with an appropriate gift.
   This can be a gift card, free drink or dessert, plant, chocolates, a cigar, or sports paraphernalia from your local team.
2. Host a professional photographer or arm yourself or one of your staff with a camera.
   What a great way to help capture the moment!  You can have everyone sign up for your mailing list so when you post the image on your social media you can send out a mass email letting them know their pictures are up.  This is a double whammy because now you have beefed up your list for future specials and promotions as well.
3. Prix Fixe Steak Dinner.
   Create a Father’s Day prix fixe menu! Prix fixe menu consists of an appetizer, main dish and dessert at a set fixed price, but with some alternatives within each category.
   In this way you increase the sale of certain foods, and speed up operations and efficiency in the restaurant.
4. Why just one day?
   Father’s Day shouldn’t be just one day!  Let’s face it, Dads are out there working day in and day out to provide for you and your family.  Since Father’s Day ends up on a Sunday and some people work on this day, let them know that if they come in during the week they can also be celebrated.
5. Raffles – Hey, who doesn’t like to win something?
   Create a raffle where all Dads get put into a drawing to win something!  A free dinner (to help with repeat traffic), a shout out on social media, or even a gift certificate to another business in the are you area cross promoting.
6. Cross promotions are always a good thing!
   Partner with a neighboring business to create a package that includes a visit to a gym, hardware store, batting cages, bookstore, auto parts store, or the ice cream shop down the road.
7. Use Promotions That Won’t Break The Bank!

• Dads who come in with one child get 10% off their meal
• Dads with two kids get 25% off their meal
• Dads with three kids who come in get 30% off their meal
• Dads with four kids who come in get their entree free
• Dads who come in with their families get one free dessert for Dad
• Dad’s “Man Made Special” – Take a best seller and add extra sides or an included dessert
• The Dad Getaway – Some Dads like to get a break from the madness.  On the days before or after let Dads know if they come in with a picture of their kids to get a free appetizer or free dessert or free drink.  This one is for the Bars who don’t let people under 18 in.

We always love to hear feedback and other awesome ideas.  Feel free to leave a comment!


Written By: Colleen Leonardo