Are You Mobile?: More than half of local searches are performed on a mobile device.

If You Are Reading This… You’re most likely on your phone, aren’t you?

Well even if you’re not studies show 58% of people are.  That is a sign!  Restaurant Science did a study and has proven that fewer than 40% of independent restaurants actually display their menus on their website.  Why is that important to me you ask?  Well, pairing the growth of mobile usage with what people really want from a restaurant site when visiting can be the potentially hazardous perfect storm for the small business owner (who hasn't appealed to his customer base).

According to restaurantengine.com and smartinsights.com:

“One study found that mobile usage is exploding. Businesses can’t afford to ignore this fact any longer. The findings include:

• Over 20% of Google searches are performed on a mobile device.
• In the last two years, more than half of local searches were performed on a mobile device.
• In the United States, 25% of Internet users only access the Internet on a mobile device.
• 61% of people have a better opinion of brands when they offer a good mobile experience.
• 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.”

You always want to make sure you are on the up side of what is trending.  More and more people are becoming completely dependent on their mobile devices as smart phones get bigger and more convenient (and lap tops are too big to lug around).  Let’s face it!  Even at the end of your day, you lay down in bed and look at stuff on your phone.  What new sweater you want to buy, what’s going on on your Facebook feed, and then the restaurant that you and your friends want to try next. 

According to restaurantengine.com and Google Think Insights: 

“A positive user experience is a must. If your customer visits your site and is frustrated because they can’t find what they are looking for, there’s a 61% chance they will leave immediately and go to another website”

Now that you can see how 58% of a person’s day-to-day routine is to access the internet on a tablet or smartphone, you can surely see the increasing need to make sure you are mobile.  Our mobile websites not only allow your future and current customers to navigate your site without frustration.  We provide a touch to dial feature, join mailing list option, directions that link up to your smartphone GPS, Online Ordering, Socail Media links, bookmark your site to their homescreen, and so much more! 

Let Ordereze make sure you’re a go-to on any smartphone and visit our site for more information! 

www.ordereze.com

Written By: Colleen Leonardo