Tuesday, March 24, 2015

7 Tips On How To Become More Likeable On Social Media

Marketing used to be as simple as running an offer in the paper and waiting for the customers to come walking through the door.  However, nowadays we have more room to experiment!  Always remember that marketing is a science and what works for one company might not work for another.  Social media is a nice test ground to see what the 'do's and don’ts' are for your following.  Seven easy tips to help you become more likeable on social media are below.


  1. They say a picture is worth 1,000 words!
    Show off your culinary skills and atmosphere by posting enticing images.  People eat with their eyes and are 10 times more likely to visit if your food looks amazing or the atmosphere is beautiful.
  2. Get feedback
    People don’t know that you are interested in hearing from them unless you ask some questions. Ask them for a review or what item they would like to see back on the menu.  Your options on questions are endless here because they can deal with business related questions to ‘what is your favorite hockey team?’
  3. Run contests and giveaways
    Customers love to feel a part of the excitement, and they also love free stuff.  Run a contest online from the best #selfie at your restaurant all the way to how many pizzas were sold that month and give them a dessert on you for supporting your business.
  4. Specials make them feel special
    Sometimes our lives get so hectic we forget about what else is going on.  It is always a good idea to remind your loyal customers about events, Daily & Weekly Specials, Happy Hour, Ladies Night, Etc.  Don’t stop with social media posts though, make sure you gain a following on your email marketing list for your ‘VIP’ customers.
  5. Be personable
    Let’s face it... People like to go where they know they will enjoy their time.  Let your social media reflect your personality by not restricting your page to business only posts.  It’s just like any other relationship, you have to give and not always take.  Post humorous images, daily inspirational quotes, or anything else that will show off your personality.
  6. Community - Make your people feel special
    Getting their face up on a business’ timeline always makes a customer or employee happy.  Especially if it is in recognition of their Birthday, Anniversary, or maybe even their first date night!  Have a server who just graduated from college?  Give them a special shout out and have them share it on their page.  That will get you in front of peoples’ minds and they think of you when they are looking to go out next.
  7. Follow the trends
    Always stay ‘in the know’ of upcoming trends.  You want to be ahead of the curve... Not behind it.  Can’t stay up on what’s trending?  No worries! There are plenty of channels like Buzzfeed, Google Trends, Google+, Reddit, Facebook, or Twitter.  They all have trending clouds to make sure you stay up-to-date and stay ‘in the know’!



     
Written By: Colleen Leonardo

Wednesday, March 18, 2015

Why You Should ‘Claim’ Your Review Sites!

Tripadvisor, Urbanspoon, Yelp, Google Plus and even Facebook. These are some of the major sites your business will receive reviews on. If that isn’t enough of a reason to claim these pages, we will give you a few more. Claiming your business listing on these review sites allows you to not only edit and update the information listed about your business but you can respond to any reviews that come into the system. You should also claim your listing to protect yourself against disgruntled ex-employees or customers.  If the page is left unclaimed you can mark the business 'Closed for Business'! Now you don't want that, do you?
As someone who is diving into their daily duties of being an owner, a chef, a janitor, or even a waitress; we know you don't have time to focus on your online presence as well. With our new Social Media Management and Reputation Monitoring platforms we are able to handle all the editing and responding for you. We have a knowledgeable marketing team that responds to negative reviews in a personal manner for you. Every response is created to pertain to that specific review and complaint from your customer. Nothing we do for these responses is auto generated or copy and pasted from Google.

Making sure you are attending to each of these matters is a integral to your reputation. Many customers ask us if they can delete these negative comments that they receive. You do not have the capability to do so on these, nor do we. These sites are almost the equivalent of a blog forum and people have their freedom of speech. Some people say there is no such thing as bad publicity, and I would have to agree; it’s all about how you handle it. Ordereze is offering a solution so you can get back to your in store presence. All you need to do is help us claim the accounts!

Below are some links with step by step instructions on how to claim these business pages!