7 Tips On How To Become More Likeable On Social Media

Marketing used to be as simple as running an offer in the paper and waiting for the customers to come walking through the door.  However, nowadays we have more room to experiment!  Always remember that marketing is a science and what works for one company might not work for another.  Social media is a nice test ground to see what the 'do's and don’ts' are for your following.  Seven easy tips to help you become more likeable on social media are below.

1. They say a picture is worth 1,000 words!
   Show off your culinary skills and atmosphere by posting enticing images.  People eat with their eyes and are 10 times more likely to visit if your food looks amazing or the atmosphere is beautiful.
2. Get feedback
   People don’t know that you are interested in hearing from them unless you ask some questions. Ask them for a review or what item they would like to see back on the menu.  Your options on questions are endless here because they can deal with business related questions to ‘what is your favorite hockey team?’
3. Run contests and giveaways
   Customers love to feel a part of the excitement, and they also love free stuff.  Run a contest online from the best #selfie at your restaurant all the way to how many pizzas were sold that month and give them a dessert on you for supporting your business.
4. Specials make them feel special
   Sometimes our lives get so hectic we forget about what else is going on.  It is always a good idea to remind your loyal customers about events, Daily & Weekly Specials, Happy Hour, Ladies Night, Etc.  Don’t stop with social media posts though, make sure you gain a following on your email marketing list for your ‘VIP’ customers.
5. Be personable
   Let’s face it... People like to go where they know they will enjoy their time.  Let your social media reflect your personality by not restricting your page to business only posts.  It’s just like any other relationship, you have to give and not always take.  Post humorous images, daily inspirational quotes, or anything else that will show off your personality.
6. Community - Make your people feel special
   Getting their face up on a business’ timeline always makes a customer or employee happy.  Especially if it is in recognition of their Birthday, Anniversary, or maybe even their first date night!  Have a server who just graduated from college?  Give them a special shout out and have them share it on their page.  That will get you in front of peoples’ minds and they think of you when they are looking to go out next.
7. Follow the trends
   Always stay ‘in the know’ of upcoming trends.  You want to be ahead of the curve... Not behind it.  Can’t stay up on what’s trending?  No worries! There are plenty of channels like Buzzfeed, Google Trends, Google+, Reddit, Facebook, or Twitter.  They all have trending clouds to make sure you stay up-to-date and stay ‘in the know’!
   
   
   
    

Written By: Colleen Leonardo