Monday, December 1, 2014

10 Reasons Why Your Restaurant Needs a Website


1. Save Time
In the fast-paced hospitality industry, every minute matters. Having a websites allows for you to have simple questions answered fast. Websites allow people to view your hours, location, menu’s, specials, and place orders without tying up the phone lines. 


2. Photography
The cliché of a picture is worth a 1,000 words speaks loudly when it comes to restaurants. People want to be able to see everything. It also gives you chance to showcase your culinary talents. A picture gives great insight to the cuisine you’re serving as well as make people want to go and eat it!  Let’s face it; which dish would you get your taste buds going?



3. Reviews
One of the first things people do before they even see a menu is check the reviews on your site. It is important to show reviews for a few reasons. Positive reviews help people decide whether or not to dine at your restaurant. If you have a write-up or video from a local food critic, websites allow you to showcase that.   When clients see great reviews, the likelihood of them deciding to book a reservation is high. Additionally, posting reviews helps strengthen the relationship of your existing clientele. It shows that you care about their feedback and it makes them feel important. If someone has a memorable experience, it is critical to be able to remember them and ensure that same type of experience occurs time and time again.  Ask yourself, which review would you like to see before going to a restaurant?
 

4. Convenience
These days, everyone is always on the go.  Ease of access is important. People use their phones now for almost everything.  Having a website allows these clients to view your menu, order online, use their GPS to get to your location or call directly with the press of a button.



5. Social Media
Social media has skyrocketed over the past decade. It is imperative to have some sort of social media presence to remain relevant. Websites allow widgets for several social media outlets in one convenient place. These widgets allow people to get to each of your Social pages to check-in, follow, or write a review.  Sharing anything on these sites will allow for thousands of people to see just what your clients have to say and gives them a way to remember your restaurant.


6. Events
You paid for an awesome event and are unsure how to spread the word. Long gone are the days of posting flyers. Websites allow you to have a digital calendar, which helps people to plan accordingly to attend your events, which in turn will help drive up attendance.  We also have the ability to make sure these events show up on your Facebook for more exposure!


7. Specials
Want to show that you have something going on other than your regular menu?  Whether your specials change daily or you have set specials throughout the week, websites show your clients what you’re bringing to the table each day.  Even send out an email campaign to keep your loyal customers engaged.


8. Presence
People want to be able to see all aspects of your restaurant before walking through the door. If someone hears about a restaurant, one of the ways they go about finding out about you is through a search engine. If you are not online, it may be difficult for people to find your restaurant.  Websites allow you to be seen and therefore fill the seats of your establishment faster.  The more reviews, socials sites, and correct information you have on the web; the easier to find you!


9. Mailing List
How many times has your staff passed out paper e-mail cards? How many responses do you actually receive? A website allows for your clients to fill out a mailing list card from anywhere.  It helps to boost your response to promotions, events and anything relevant to the restaurant that you want to share.


10. Representation
Are you all about casual dining?  Fine dining? The local bar? Websites allow people to see what you’re all about in a matter of minutes.  It allows for a positive representation of your restaurant while showing the image you want to portray.

Written By: Tanya Tabinsky

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