How can Ordereze help you successfully market your business?

Not only is Ordereze filled with many employees who aim to market your business successfully, we actually care about what you need in order to do so. All of our employees at Ordereze research your company and make sure they help you find ways to help you better brand your business. There are some basic marketing laws every professional should know and utilize but that’s not all it is about. That’s something we pride ourselves in here at Ordereze, we take the time to know you.

With customers all over the country we learn the ins and outs of many states. Environment is a huge factor in how you market your business. You can be the classiest steak house in the neighborhood or the best known dive bar down the street where everyone knows your name. The people you are marketing too have different needs and different interests and we must keep this in mind. Of course we learn what you want and add that on to how we research your surrounding population.

Competition, you either love them or you hate them! You would be surprised how much you can benefit from your competition. With our Social Media Management platform in conjunction with social media will allow you to have access to analyze your competitions marketing, better your brand and leave them in the dust! What do you offer that these people don’t? I don’t mean just your product; I’m talking everything from your hardwood floor to the way your staff treats your customers. Every business has its strengths and weaknesses; focus on your strengths and the weaknesses get downplayed so you really stand out! 

Of course we help you come up with all these brilliant ways to build your brand #BYB! Once we come up with these ideas and put them into action we will help you assess what is working and what needs improvement. From there we continue to grow with new ideas and strategies to expand your brand and continue to adapt with your marketing. Marketing isn’t a stand still business, marketing changes and we keep our eye on the ball so we can put that in affect for you. Market with us and we will continue to help you grow!

You don’t want to have the best restaurant that no one has ever heard of…

Social media grows every day, the one thing we have noticed in the marketing world is restaurant owners and chefs are growing just as fast. Creativity is key for both social media and restaurants! So what’s the catch you ask?  Social media will always top you. It is just a matter pairing the two together like an epic meal! 

Think back, when is the last time you typed in www. anything aside from Google. It is almost like direct traffic no longer exists! Direct Traffic is internet traffic from people typing in the URL or an email campaign. Now email campaigns are very effective; but really who types out URL’s anymore? It’s all about convenience and even one more extra letter is an inconvenience.  

Social media is a fast paced environment that can spread your brand with just a click. Photos are able to be linked to other people’s profiles and even other social websites. Regardless your type of restaurant it is important that chefs now create photogenic meals to build an even better following. Hashtags provide a quick and easy way to be found on the internet with just a basic search. The ever so creepy invention is actually quite genius. These little pound signs are now used internationally on all social media sites as a basic search engine. This capability is a great way promote events, share photos, spark conversation, start a contest, really just about anything. The bigger you think the bigger the trend. 

At this point in society being a business and being on social media is crucial to build your brand. Your customers are sharing your awesome meals and drinks and specials on sites like Google+, Twitter and Facebook. There could be a whole world and following of people who just may be obsessed with you and waiting for your next big thing! Let us help open your eyes to this world. Market with us and learn more!

Are You Ready For The New Year?

It's a New Year, Get A New Look!

You not only want to keep your already established clientele, but gain new clientele that will in turn be your new base clients later on.  You have to cater to both markets!  This can be tricky but with the proper marketing tools, your goal of keeping and gaining clientele through your online presence can be accomplished.  Some tips to consider when looking to make a major change in your website’s appearance.

Navigation

How easy is your site to navigate? Play around on your site and see if everything is easily accessible.  Think like a customer searching and finding your site for the first time.  Make sure everything you want them to see is right up front. If you are finding that you have to make too many steps in order to get to places on your site such as phone numbers, menus and directions, it may deter your customers from further exploring your site, which in turn will not make them return.

Too Many Missing Factors

Not having enough information is another factor that will drive your clients away. Consumers want everything to be all in one place. Think about how frustrating it is when you go to look up a menu and/or place an online order only to find that the page is under construction or doesn’t exist at all. Make sure that you have all the information about your restaurant readily available.

OutdatedYou have been hearing “Well, I don’t see why you don’t have Item A. It’s on your website.”  That is another sign it is time for an update. If you have revamped your menu, no longer have certain specials or your site is running a theme that no longer represents your business, it is time to seriously consider a website overhaul.

Why it’s all important: Keeping your site well-maintained shows that your business is organized. It shows that you’re taking an interest in the needs and wants of your clientele by showcasing your restaurants strong points on a virtual platform.

Written By: Tanya Tabinsky