Make sure your business is ready to fall into autumn!

   Bring on the fall flavors!  Customers LOVE to know about a change in a menu. Are you having one this season?  Having some new items for each season is always a great marketing point.  You don’t have to change up the whole menu, just highlighting key items is what will get customers through the door.  Fall flavors generally include apple, pumpkin and Oktoberfest.  What’s the biggest of them all?  Pumpkin! Pumpkin Spice and Pumpkin Beer to be exact.

 

    As we know fall is the time of year for Pumpkin EVERYTHING.  According to market research by Nielsen and an article published by The Washington Post, sales of pumpkin flavored beers have grown by more than 1,500% in the past 10 years.  Last year Americans spent more than $15 million on pumpkin flavored beers. Pumpkin flavored foods earned $308 million in the US back in 2013, and as we know this trend has just kept growing. Let’s talk Apples. This year the Apple Picking Season began on August 29th in most areas.  It doesn’t end until October 31st.  Think about the variety…. Apple Cider, Hard Apple Cider, Apple Pie, Apple Danish, Pork Chops and Apple Sauce.  The list goes on and on and that’s just apples! 

    Need help marketing your special menu? Contact the marketing department today so we can make sure to create material for you to promote these special beers and foods!  If you don’t have a special menu or menu items on its way maybe your hours are changing.  Make sure to let our teams know so we can properly market your business and update your website!

Have any other fun fall ideas we missed?  Please share your comments below.

 

Written By: Megan Ricca