Whether you'd like to admit it or not, today is the first day of Fall. Yes, we said it...Fall! That means falling leaves, colder weather and quite possibly more business for your establishment. The places that were crazy in the summer are starting to die down and people are looking for places to kick off the Autumn feel.
It feels like yesterday was the beginning of Spring and we were sending out Mother's Day and Father's Day emails to help you market the business. That shows you how fast the seasons go when you are having fun. So we, as your marketing company, would like to prepare you for the whirlwind holiday season that is approaching us.
Here are 12 tips on how to keep your business relevant (through email marketing and social media) in your customer's head throughout this holiday season:
- Hours of Operation
Have hours of operation that may change due to the holiday season? Make sure you let us know so we can make something beautiful to email out to your customers. Are you a business owner that doesn't take a day off? You also want to reach out! This may be the year that cousin Jenn messes up the Thanksgiving Turkey or Christmas Ham and they need a quick go to! Remember, knowledge is power.
- On or Off-Premise Catering
Do you cater events? Offer something that most places don't? Let them know! We have the ability to create a beautiful catering flier to add to your to-go bags and email blast out to create maximum reach. - Fundraisers
Everybody loves to know they are helping a cause. Whether they are looking to throw a fundraiser or attend one, you need to reach out and allow them the chance to attend. This is a perfect networking event for you in the long run. Many people bring friends and that opens the door to new and repeat traffic. - Daily/Weekly Specials
It is a known thing that customers love to know daily and weekly specials. If you have these, you should be posting them on social media, email marketing, and have table tents out in your establishment to let the customers know what you offer. Don't make it boring though! Ask us to create a beautiful design to help excite the customer when reading.
- Special Menus/Items
The seasons change and people go to specific places because of the season. Some things people get excited about are Pumpkin Spice Beer, Hard Apple Cider (or regular for the kiddies), Caramel Apples, Banana Bread, Roasted Corn, Stuffing, Soups, or even Hot Chocolate. Give people a reason why they need to be excited and come and see you!
- Promotions
Everybody loves a great deal! Whether it be promotions on a certain item, free delivery on online ordering, or a family night on your slow nights, we need to get the word out there for you. Let us know what is going on in your establishment so we can help you! - Gift Cards
People forget about these little gems! Gift Cards aren't just for Birthdays and Anniversaries. These little awesome pieces of joy can be used as stocking stuffers for Christmas. We know Black Friday is coming up and suggesting a buy $50 get $5 off special or a Small Business Saturday deal can help increase revenue. In turn, making you a very happy business owner. - Events
Are you hosting an event? Or are you looking for people to host an event at your establishment. Adding important information or an economy package into an e-blast or social post allows people to gather all the pertinent information easily.
- Live Entertainment
When going out most people love to hear about live entertainment. If you have bands that are popular in the area and they are playing at your establishment let us create a flier for you to circulate. This will help increase how many people show up and could be a big win for you on a weekly basis. - Contests
Contests are awesome because someone always wins something! Do a Facebook contest where you can have everyone put in their guess on how many pepperoni you normally put on a pizza. Closest guess gets a free $25 gift card to come join you for dinner. We have done a hashtag contest; customers take pictures and tag themselves at your establishment with a certain hashtag. Funniest picture gets a re-post on your Facebook and enjoys a free version of whatever you were promoting.
Like where we are going with these ideas but they aren't for you? Email us at marketing@ordereze.com and we can give you a list of suggestions.
- Football
It's Football season! Let them know where they can watch the game, how many TV's you have, if you have the NFL ticket, what games will be playing, specials for those dates and times. The key is to make them an offer they cannot refuse! Football is a sport in which many people will go to a bar and hang out with a bunch of their friends. Make sure they are doing it at your establishment.
- Or, Just Letting Them Know You Wish Them Well
A simple "Happy Halloween", "Happy Thanksgiving", "Happy Hanukkah", or "Merry Christmas" is always a pleasant reminder. This humanizes your business in your customer's head and lets them know you genuinely care about them and their well-being. We can help you create something beautiful to send out.
Think we missed something? We love to know what you think your customers would like to know. Even feedback on what works best for you in the past! Comment below.
Written By: Colleen Leonardo
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