6 Ways To Market Your Business This Labor Day!

Most people forget that summer is coming to an end and want to quickly get their last moments of 'fun in the sun' out of the way.  With Labor Day quickly approaching you want to make sure you have your marketing material together.  Some of our clients do not know what to send out to their customers and often times tend to send nothing because of their time restrictions.  Allowing holidays to pass without warm touches out to your customers will turn them into cold leads.

In order to prevent that situation from happening we would like to suggest the top 6 reasons to get in touch with your customers this holiday!

1. Let Your Customers Know If You Cater
   Customers do not often remember every little detail about your establishment.  For people who do not cater often or are looking to try something new, this would be very helpful.  Labor Day is one of the last holidays we get to enjoy outdoors before the season changes.  Remind them that you are waiting for them and a 10% discount would give the extra push you need.
2. Remind Them Of Any Labor Day Specials
   Specials are awesome and that is why we continually suggest to have them.  People want to think that where they are going is going to give them a deal.  Whether it is for food or drinks or both, this is a sure way to maximize foot traffic into your business.  Just make sure you still make some extra money or it won't be worth it.
3. Hours Of Operation
   Everyone has their own agenda and will be running around like crazy.  Reminding them that you will be open will increase chances of your customers coming to you for any last minute items.  Letting them know you are closed on a holiday reminds them that if they need anything to come pick it up before you close so they don't miss out on their holiday favorites.
4. Location
   Location is key! In the last weeks before summer ends people want to be outside.  They want that one last 'hoo-rah' before the weather starts to change and it becomes Fall weather.  Sending out beautiful images of your patio, deck, beachfront, or any other mood setting photos will help entice customers to your establishment.
5. Live Entertainment
   Along with location and creating an atmosphere is live entertainment.  These help get the positive vibes going and provide a very relaxed atmosphere.  Relaxed customers are the equivalent to more money! Ambiance is key and a proven factor in why customers spend more money with you!
6. Wishing Them A Happy Holiday
   Not going to be open? Or don't have anything to say? Then wish them a happy holiday! They love getting emails as simple as we hope you enjoy your Labor Day Weekend.  You can even slip something in there about back to school or any other holidays you are looking to capitalize on as a two prong marketing approach!

Written By:
Colleen Leonardo